Firefox fights
for you
Most consumers know Firefox as a web browser – but that’s changing. We’ve been busy building a suite of new products and services that empower users and demonstrate that we’re the tech company that’s on their side.
To even have a seat at the table, our products have to perform as well as everything else out there, and meet users’ felt needs. But it’s our dual purpose – improving online life for people and improving the internet – that truly sets us apart.
We help people believe that Firefox is the tech brand that has their best interests at heart, so that they are safer and more empowered online.
Our Audience
We speak to the Conscious Chooser, which we define as people who make an effort to purchase brands and support the organizations that align with their personal values and beliefs.
Within that group, we prioritize two user segments which we believe are more likely to be engaged by our brand.
This segment desires a fully customizable, high-performing browser. They love add-ons and are willing to try new products and services from Firefox.
This segment is all about privacy, and more willing to pay for it. With many Conscious Choosers, they are ready for a Firefox subscription offering.
