Black
#000000
RGB: 0 / 0 / 0
CMYK: 30 / 20 / 20 / 100
04
It’s all here in black and white
#000000
RGB: 0 / 0 / 0
CMYK: 30 / 20 / 20 / 100
#FFFFFF
RGB: 255 / 255 / 255
CMYK: 0 / 0 / 0 / 0
Pantone: 2197 C/U
CMYK: 54 / 00 / 12 / 0
RGB: 0 / 255 / 255
HEX: #00ffff
Pantone: Yellow C/U
CMYK: 0 / 0 / 81 / 0
RGB: 255 / 244 / 79
HEX: fff44f
Pantone: 178 C/U
CMYK: 0 / 80 / 47 / 0
RGB: 255 / 79 / 94
HEX: ff4f5e
Pantone: 3375 C/U
CMYK: 78 / 0 / 42 / 0
RGB: 84 / 255 / 189
HEX: #54ffbd
Pantone: 2603 C/U
CMYK: 63 / 84 / 0 / 30
RGB: 110 / 0 / 139
HEX: #6e008b
Pantone: 7721 C/U
CMYK: 100 / 0 / 41 / 48
RGB: 0 / 94 / 94
HEX: #005e5e
Pantone: 661 C/U
CMYK: 87 / 16 / 0 / 52
RGB: 0 / 69 / 139
HEX: #00458b
Pantone: Black 0961 C/U
CMYK: 49 / 31 / 33 / 0
RGB: 149 / 149 / 149
HEX: #959595
Pantone: 420 C/U
CMYK: 20 / 12 / 13 / 0
RGB: 231 / 229 / 226
HEX: #e7e5e2
Black and white swatches are the main grounding hues to the color palette. The darker hues and the neutral greys from the secondary palette are there to add harmony and balance to the primary color palette. When choosing a color scheme for a project, the colors from the primary color palette are the core and lead colors with the secondary palette adding support. As a starting point, we have put together examples of successful pairings below.