04

Color

It’s all here in black and white

Primary Colors

 

Black
#000000
RGB: 0 / 0 / 0
CMYK: 30 / 20 / 20 / 100

 

 

 

White
#FFFFFF
RGB: 255 / 255 / 255
CMYK: 0 / 0 / 0 / 0

 

 

 

Neon Blue
Pantone: 2197 C/U
CMYK: 0 / 75 / 11/ 0
RGB: 0 / 255 / 255
HEX: #00ffff

 

 

 

Lemon Yellow
Pantone: Yellow C/U
CMYK: 0 / 0 / 81 / 0
RGB: 255 / 244 / 79
HEX: fff44f

 

 

 

Warm Red
Pantone: 178 C/U
CMYK: 0 / 80 / 47 / 0
RGB: 255 / 79 / 94
HEX: ff4f5e

 

 

 

Neon Green
Pantone: 3375 C/U
CMYK: 78 / 0 / 42 / 0
RGB: 84 / 255 / 189
HEX: #54ffbd

 

 

 

Dark Purple
Pantone: 2603 C/U
CMYK: 63 / 84 / 0 / 30
RGB: 110 / 0 / 139
HEX: #6e008b

 

 

Secondary Colors

 

Dark Green
Pantone: 7721 C/U
CMYK: 100 / 0 / 41 / 48
RGB: 0 / 94 / 94
HEX: #005e5e

 

 

 

Dark Blue
Pantone: 661 C/U
CMYK: 87 / 16 / 0 / 52
RGB: 0 / 69 / 139
HEX: #00458b

 

 

 

Dark Grey
Pantone: Black 0961 C/U
CMYK: 49 / 31 / 33 / 0
RGB: 149 / 149 / 149
HEX: #959595

 

 

 

Light Grey
Pantone: 420 C/U
CMYK: 20 / 12 / 13 / 0
RGB: 231 / 229 / 226
HEX: #e7e5e2

 

 

Color Combinations

Black and white swatches are the main grounding hues to the color palette. The darker hues and the neutral greys from the secondary palette are there to add harmony and balance to the primary color palette. When choosing a color scheme for a project, the colors from the primary color palette are the core and lead colors with the secondary palette adding support. As a starting point, we have put together examples of successful pairings below.

Working with a white background

 

Working with a black background