04

Color

It’s all here in black and white

Primary Colors

Black

#000000
RGB: 0 / 0 / 0
CMYK: 30 / 20 / 20 / 100

White

#FFFFFF
RGB: 255 / 255 / 255
CMYK: 0 / 0 / 0 / 0

Neon Blue

Pantone: 2197 C/U
CMYK: 54 / 00 / 12 / 0
RGB: 0 / 255 / 255
HEX: #00ffff

Lemon Yellow

Pantone: Yellow C/U
CMYK: 0 / 0 / 81 / 0
RGB: 255 / 244 / 79
HEX: fff44f

Warm Red

Pantone: 178 C/U
CMYK: 0 / 80 / 47 / 0
RGB: 255 / 79 / 94
HEX: ff4f5e

Neon Green

Pantone: 3375 C/U
CMYK: 78 / 0 / 42 / 0
RGB: 84 / 255 / 189
HEX: #54ffbd

Dark Purple

Pantone: 2603 C/U
CMYK: 63 / 84 / 0 / 30
RGB: 110 / 0 / 139
HEX: #6e008b

Secondary Colors

Dark Green

Pantone: 7721 C/U
CMYK: 100 / 0 / 41 / 48
RGB: 0 / 94 / 94
HEX: #005e5e

Dark Blue

Pantone: 661 C/U
CMYK: 87 / 16 / 0 / 52
RGB: 0 / 69 / 139
HEX: #00458b

Dark Grey

Pantone: Black 0961 C/U
CMYK: 49 / 31 / 33 / 0
RGB: 149 / 149 / 149
HEX: #959595

Light Grey

Pantone: 420 C/U
CMYK: 20 / 12 / 13 / 0
RGB: 231 / 229 / 226
HEX: #e7e5e2

Color Combinations

Black and white swatches are the main grounding hues to the color palette. The darker hues and the neutral greys from the secondary palette are there to add harmony and balance to the primary color palette. When choosing a color scheme for a project, the colors from the primary color palette are the core and lead colors with the secondary palette adding support. As a starting point, we have put together examples of successful pairings below.

Working with a white background

Working with a black background